For Immediate Release
January 23, 2008


SAN FRANCISCO – Chairman Lynn Fritz today announced the appointment of Robert Sproul as chief executive officer of Fritz Institute, a San Francisco-based non-profit organization dedicated to improving disaster preparedness, response and relief around the world. 

Sproul joins Fritz Institute after a distinguished, almost 30-year career in the advertising business, serving in a number of senior executive positions in San Francisco and New York, owning and managing several firms in the Bay Area, and working with consumer product giants such as Xerox, Nike, Oral B, Roche Molecular,, and many others.  Sproul was most recently a principal of Madison Sproul & Partners, a marketing and business consulting firm working with companies such as Tyson Foods, Boise Paper, First American Title, Wells Fargo, and Russell Athletic.  Prior to running Madison Sproul, he served as general manager of Clear Ink, the East Bay's largest interactive and traditional ad agency, and was part of a team that grew Clear Ink from a 30-employee company known for promotions and collateral into a complete integrated marketing dynamo with billings of $180 million dollars, 170 employees, and clients that ranged from food and wine to technology.

"We are deeply honored to welcome a man of Bob Sproul’s experience and eminence to the CEO position at Fritz Institute,” said Fritz.  “Bob’s exceptional breadth of expertise in both marketing and fundraising are powerful additions to Fritz team, and we are particularly gratified that Bob would leave his own highly successful enterprise to lend his hand to the Fritz Institute mission.”

In addition to his business prowess, Sproul brings to the Fritz Institute CEO position an exemplary history of working with San Francisco Bay Area non-profits, contributing his time and expertise both to policy issues and fundraising.  He served on UC Berkeley’s Alumni Board of Directors and as chairman of the Letters and Science Board, and played a significant role in shaping the university’s billion dollar campaign.  In 2006 he assisted with the fundraising efforts for the Bancroft Library that netted $20 million for renovations.  As chairman of the board for the East Bay Conservation Corps, Sproul steered the organization from its prior service agenda to becoming a certified educational institution, founding and raising funds for the establishment of a charter school in Oakland, California

“I have long been impressed by Fritz Institute’s work in the area of global disaster preparedness and humanitarian relief,” said Sproul.  “Lynn Fritz is a former CEO who brings the best practices from his professional life in global logistics to his philanthropy.  His dedication to the field of humanitarian aid is a daily inspiration, and I am very proud to lend my hand to the work of Fritz Institute.”

About Fritz Institute

Fritz Institute is a non-profit organization that works in partnership with governments, non-profit organizations and corporations around the world to create innovative solutions and facilitate the adoption of best practices for rapid and effective disaster response and recovery.  Fritz Institute was founded in 2001 by Mr. Lynn Fritz, a social entrepreneur and philanthropist, who recognized that effective front-line humanitarian operations must be supported by strong back-room capabilities:  effective operational processes, appropriate uses of enabling technologies, well-trained logistics personnel, objective performance metrics, and institutionalized learning. 

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